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Archive for the ‘Logo Design & Branding’ Category

Font based logo designs

Wednesday, December 9th, 2009

Logo & Brand Design

Not everyone wants a logo that is complex and graphical. Some clients will want a logo that looks simple, is easy to read and gets across the name of their business / brand at a glance but is still professionally designed.

Just because a logo is font based does not necessarily make it cheaper than say, a logo which is an icon or complex shape. Just as much thought needs to go into these logos in order to achieve a successful brand message.

It is important that your designer has a good understanding of typography, and and knows how various font faces can communicate different messages. Fonts , like colours can have a positive or negative effect on the viewer. A good example of this would be to tell your designer that you would like to use Comic Sans for your logotype – Just look at the fear in their eyes as the name of said font approches their ears….

Below are some examples of font based logo designs by Pixels Ink

Font based logo designs by Pixels Ink